INDUSTRY:
DIGITAL CAMPAIGN
CLIENT:
TAN-LUX
YEAR:
2021
EXPERIENCE:
EFFECTS
TAN-LUX Social Campaign
about.
Tan-Luxe is a luxury, skincare-led self-tan brand known for its clean formulations and natural, customisable glow. While working with Tan-Luxe, I created visually refined design assets that reflected the brand’s premium aesthetic balancing minimal elegance with warmth and radiance. My work focused on maintaining a cohesive visual identity across digital and print materials, ensuring every design communicated the brand’s ethos of innovation, confidence, and effortless luxury.
challenge.
The launch of The Crème by Tan-Luxe required a digital campaign that captured the brand’s premium positioning while introducing a completely new skincare-led product to their self-tan range. The challenge was to create a cohesive visual story that felt luxurious, modern, and true to Tan-Luxe’s minimalist aesthetic — all while driving awareness and engagement across multiple digital touchpoints. The campaign needed to stand out in a competitive beauty market, conveying both innovation and indulgence through refined design and consistent brand storytelling across web, email, and social platforms.
result.
I developed a cohesive digital campaign that seamlessly aligned with Tan-Luxe’s luxury aesthetic while highlighting the innovation behind The Crème. The creative direction focused on clean layouts, soft neutral tones, and elegant typography to reflect the product’s premium skincare positioning. I designed a full suite of assets — including email marketing visuals, online web banners, social media stories, and posts — ensuring consistency across every platform. Each element was crafted to emphasise the product’s texture, quality, and radiance, creating a visually unified campaign that strengthened brand recognition and encouraged customer engagement across all digital channels.
